FRESH FROM FORST FROM THE NEW BOX

Sweeping design, sustainable use, high wearing comfort: South Tyrol’s best-known green crate in a new look. With its unmistakable forest-green colour, the new beer crate shows at first glance that a natural, refreshing beer experience is inside.

A new generation of returnable crates

Instead of the previous two, it has four elegant handle and viewing openings that immediately reveal which types of beer are contained. The curved shape of the openings ensures optimal carrying comfort. With its flexible use as a multipack crate for single bottles, clusters of 6 and baskets of 6, it meets all the requirements of a modern and sustainable transport container. In addition, the new crates are particularly safe and can be stacked to save space.

The colour gold as the crowning glory of the containers

Golden like FORST beer – this is how the formerly white logo shines on the new crate. The colour gold stands for the consistency of the FORST brand’s quality claim and further enhances the look of the “new” ones. A refined filigree relief pattern wraps around the entire box. If you look closely, you will recognise the famous FORST fir trees from the logo. The two interventions have the shape of the traditional brewery’s coat of arms. “Our ambition with the new crate was to make an unmistakable brand statement that communicates our traditional and current values and achieves a strong visual presence at the POS,” says Cellina von Mannstein from the FORST special beer brewery.

The art of brewing since 1857

The FORST brewery is the epitome of South Tyrolean beer culture and stands for 165 years of honest and first-class brewing craftsmanship, passed down from generation to generation. Values such as down-to-earthness, responsibility, togetherness and a living commitment to the homeland and its people are firmly anchored in the company’s philosophy. With the new box shape and colour scheme of the logo, the FORST history has once again been taken a step further: a “golden fairy tale” that tells of the love for craftsmanship and every product detail, as well as being made up of countless successes and a great deal of passion.

Here’s to the new in the enduring, cheers!